DC United’s three-year deal with the blockchain technology provider XDC Network will see the club introduce a new fan token program. XDC will replace Leidos on DC United’s jerseys starting this season. Thanks to this new partnership, fans will be able to buy, sell and trade NFTs.
XDC’s branding will also be visible on DC United’s training tops. The company’s logo XDC will replace national security, health and engineering solutions firm Leidos on the front of DC United’s jerseys. Leidos has been involved at DC United since 2014. Their latest deal saw Leidos pump $3 million into the club every year. The value of the XDC contract was not disclosed.
XDC will also operate as the official blockchain and NFT marketplace partner of DC United. The tokens acquired by the supporters will allow them to have special access to team events and will ensure exclusive experiences for them. The non-fungible tokens (NFTs) will be bought, sold or traded through XDC.
BUY NOW âž¡ï¸ https://t.co/9B4f8goxj0
Or purchase at the Club Shop for 2 free tickets courtesy of XDC Network. pic.twitter.com/Mz3fmLHila
— D.C. United (@dcunited) February 22, 2022
“Our partnership with the XDC Network enables us to present more meaningful fan experiences using their cutting edge blockchain technology and create rewarding engagement opportunities for our ever-growing black-and-red community,” said Danita Johnson, the president of business operations at DC United.
“What makes this unique for us is that it goes beyond a partnership. Through support from the XDC Foundation, we will use the blockchain by building a new fan experience on the XDC Network, which will deliver innovative ways for fans to engage with the club and gain access to blockchain education,” the official added.
“Our partnership with XDC Network enables us to present more meaningful fan experiences using their cutting edge blockchain technology and create rewarding engagement opportunities for our ever-growing Black-and-Red community,†– @DanitaJohnson pic.twitter.com/ZgLABP8xbh
— D.C. United (@dcunited) February 22, 2022
DC United finished eighth in the Eastern Conference last season and missed out on the playoffs by a point. They are 18th favorites to triumph in the MLS Cup in 2022, with bookies now having them at +5000. LAFC, New England and Seattle remain top in the preseason rankings at +700, with running champions NYCFC behind at +1000.
